DANTE'S INFERNO

The new Electronic Arts video game recently hit shelves in February of 2010. We created a long, interactive campaign leading up to the release of the game. Each level of the game/Circle of Hell got their own month and mini-campaign dedicated to them. To kick it all off, we had a community day in May 2009, inviting influential online people to Electronic Arts to play the game and get their feedback. These people were greeted with personalized t-shirts, name badges, unique copies of Dante's Inferno Divine Comedy, and other items. Below shows what people received on the community day, as well as items from the "Gluttony" campaign.

To see an overview of the campaign check it out:
http://wkilab.com/dantes/overview/books/lust1/